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This article will give you some ways to answer them by presenting the different pricing strategies for your saas. Pricing_saas three possible strategies based on the work of madhavan ramanujam, tom tunguz identifies 3 main types of strategies when it comes to pricing your saas solution . It is very important to decide from the start which of these strategies you want to implement: 1. Maximization (to increase your income): if the current price of your product is its optimal price (no significant difference compared to the competition), it is in your interest to optimize the price of your solution for each sale, adapting it to your customer's ability to pay.

Penetration to increase your market share if you want to gain as much market share as possible, it's in your best interest to price your solution at the lowest possible price in order to grow as quickly as possible (even if it means making losses), and then add premium features that will allow you to increase your income later. 3. Skimming (to maximize profits): start with a high price, and add new features to your highest plan while gradually adding lower prices for the more limited versions of your plan, when their cost has been amortized. This allows you to always be net positive. It is very important that you decide from the start which pricing strategy you are going to follow.



Because it will have an impact on both your sales teams and your marketing teams. Factors to consider when setting your pricing in a second article, tom tunguz then presents the factors to take into account when pricing your solution . He identifies 7 of them: what is the justification for your pricing? In relation to the value brought to the end customer, in relation to the production cost of your service, or in relation to the prices charged by the competition? What is your positioning? How do you want your solution to be perceived in the market? More entry-level or more premium? How big is your target market? If you're aiming for a maximum of 200 customers, your prices had better be high.